SEO Copywriting Service in Miami & Fort Lauderdale FL

What is creative Copywriting? 

          
What is copywriting? Copywriting is the use of words to promote a person, business, opinion or idea. It is the art and science of strategically writing words in order to convince the reader to take some form of action. Content and creative copywriting goes a long way in establishing the value of your website to each unique visitor. For this reason, we employ a team of individuals who write to grab attention and connect with your reader.

How does copywriting relate to my business?

Your online marketing strategy revolves on high quality SEO friendly content. If the content on your site is not written in an intelligent and clear manner, incoming visitors will click away with a possible negative impression of your company’s brand. All of our content is written in the United States and proofread by an editor to ensure proper grammar, style and punctuation.

Content development should not be separated from your company’s overall strategic plan. It’s important that the content on your website satisfy the needs of the different visitor types.  

Using Science to influence an action

At Top Placement SEO, we take a scientific and creative approach to writing content. For example, empirical data suggests that a focus on generating advertising revenue on your site or impulse buying sites tend to do better with short articles. These visitors tend to focus on scanning content. If people need an actual solution, it’s ideal to focus on comprehensive coverage of the issue so that all the data necessary can be acquired to make a decision.

When selling a product or service, it’s important to include a Call to Action to induce action. Examples of Calls to Action are phrases like:

Limited Edition or Quantity

Preseason Discount

Sale Price through ..

Most of the time, we find that copy within a website is well written but not SEO friendly and lacking a clear call to action. It’s also important to provide as much information as possible so that people can feel comfortable with their decision to use your services or buy your product. Nobody reads the white space on your site! Fill it up.

Our approach revolves around scientific research to get you the results you’re looking for.

If you don’t like the copy we provide, don’t pay for it

Top Placement SEO’s packages includes unique quality content and/or on page content revisions to ensure SEO friendliness. Additional, technical or specialized creative copywriting is available at an additional cost. We also write/translate content in Spanish, French, German, Italian and Russian with a native speaking qualified translator, double checked by a second translator for style and accuracy.