Top Placement Seo

Facebook Fan Pages: Interact with current customers
and attract new ones.

If you are looking for the latest way to stay connected to your customers, create an avenue to get inbound links and increase overall traffic to your website, a Facebook fan page can help. Top Placement SEO uses several social networks to stay connected with our clients to include Facebook, Twitter, and LinkedIn. Many people ask us how to get more Facebook / Twitter fans. Let’s cover some basic principles and techniques that will help your overall Facebook strategy.
 
First, you have to choose the type of page your business will need. Groups VS Pages.
 
Group pages were built with the intent of smaller scale interactions between its creators and the fan/member base. According to the article : Facebook Pages vs Facebook Groups: What’s the Difference?, groups are great for organizing on a personal level and Pages are better for brands, businesses, bands, movies and celebrities. A fan page allows for unlimited growth and allows you to update an unlimited number of people at any given time.
 
Here is a link to set up your own businesses fan page: http://www.facebook.com/pages/create.php
 
Tips to increase the Effectiveness of your new Fan Page
 
Make sure to fill out your Info Tab: 
 
On the info tab you can have a clickable web address, company overview, mission, and products. It allows you to get creative and provide information about your organization. In your company overview, you can list links to pages on your website, links to other social media or your newsletter signup form.
 
Use FBML to create a landing page.
 
 Facebook Markup Language (FBML) is Facebooks version of HTML and is used with the Static FBML application. This lets you render basic HTML in a box or tab on your page. You can find it by searching on the applications directory or you may follow this link: Static FBML
 
Instead of sending a visitor to your wall you can send them to landing page where you can capture their information and begin the sales funnel process.  It’s also possible to create a shopping cart within Facebook to sale your merchandise online. Let’s take a real example of a small business who sells candles on Facebook. Interacting with your fan base and encouraging them to buy online is another source of revenue if a website already exists. Or, it can be used for small niche sales avoiding a standard shopping cart.
 
Organize your tabs like your site navigation bar.
 
Using FBML, you can use the tabs as a form of navigation on your page. You can add a newsletter signup form, run a poll or even created a lead capture page or a “like us” page.
 
Post often. 
 
Facebook is no different than other social mediums; you must post often in order to get your name out there. You can’t post on Facebook just once a week. In order to get the most out of your page, you must make sure to post at least once a day. The more posts you make, the higher the chances you have of getting onto the news feeds outside of you fan base. This happens when a fan likes your post, therefore promoting it on their page. This opens the door for the post to be seen by all of that fan’s friends.
 
Blog it. 
 
Make an announcement on your blog. Let everyone know that you are now on Facebook to better interact with your with your fans.  Give them the direct link to your page. Put your Facebook link on the signature of your personal email and business email. Use Facebooks plugins and have people “like” your site from your blog. See here for the different options:
 
http://developers.facebook.com/docs/reference/plugins/like-box

So you have a following now what ?
 
Update your fans, carefully. 
 
Much like any other forms of mass communication, you must tread wisely here. You do not want to come off as spam and lose out on fans.  It’s critical that you use your social skills. Its not called Social Media for nothing. It's ok to solicit but don’t go overboard.
 
Keep in mind that you are looking for interaction so it’s best to post questions, request feedback, and update them on upcoming events. The more you give the more you will receive.  The more interactions, the more you will know your fan base. Facebook provides a vast array of data metrics the tracks interactions down to the specific message that elicited the response.
 
I want more Fans now now now!
 
Our microwave mentality wants more results faster. Call each and every one of your Facebook friends and have them “suggest” your page to all their friends. Hold them accountable. Do this with more than just 1 friend. Make a goal of 1,000 fans. With that many fans, interactions and growth is almost natural when done right. There are some companies that will do this for you. Be wary. Facebook can ban you if they think you are spamming their site. 
 
Now you must me asking yourself “With all this interaction what time will I have to run my business?”
Good question. We at Top Placement SEO provide a full array of social media marketing strategies along with search engine optimization packages. Call today for a free no obligation consultation.