Search Engine Optimization Service in Miami & Fort Lauderdale FL

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of editing a websites code and content to improve a sites visibility in the various search engines. SEO also encompasses a wide array of strategies and techniques used to help sites rank for the keywords and keyword phrases that are important to your business. By increasing your rankings for an array of keywords, you usually get more traffic (visitors) and conversions (sales, form submissions, bookmarks to your site, etc).

 It’s important to understand how a search engine works to fully understand how it can affect your business. A search engine is a computer program that uses an algorithm to retrieve documents, files and data from a database or computer network. This is basically all the pictures, websites and blogs on the web. Google.com, Bing.com and Yahoo.com are all examples of search engines. People use search engines for many reasons. They may be researching a potential leisure destination or they could be looking to purchase a specific product. For whatever reason you “Google” something, it’s important to understand that the results you get are what the search engine deems most relevant based on your query. Just because you create a website full of content and information does not mean that you will automatically be displayed in the search results. Many times, sites are listed in the search results many pages deep and away from where most people click. This can really harm a business.  

Search engines like Google.com and Yahoo.com provide an important service to searchers by filtering out the garbage that’s on the internet and only serving the most relevant and most “trusted” results. When you search for “mobile car tint installation Miami,” you do not want the first result to be a store offering to sell you “Viagra pills.”  It is in Google’s and the rest of the search engines best interest to give us the most accurate results so we can continue to use their search platform.  This in turn allows them to maintain their advertising venue where people and businesses solicit us as we “search.” 

To better understand what Organic or Natural SEO results look like, see below images

Whatever product or service you are promoting, you want to show up on Page 1 / Page 2 of the search results. Showing up on the organic results of google or any other search engine means you do not have to “Pay Per Click” like on the Sponsored links section.  In addition, studies of people’s clicking patterns indicates that the Organic or Natural results of the search engine are where most people click after typing in a search query. 

Search Engine Optimization (SEO) IS TECHINCAL TECHNICAL TECHNICAL

Search Engine Optimization (SEO) is technical work that requires you to have a strong grasp of programming languages like html, css, php, javascript , and perl to name a few. In addition, programming shopping carts and other content management systems (CMS) can take hundreds of hours depending on your skill level, complexity of the project and experience. Knowing these languages is just the first step to implementing a cohesive SEO strategy. Actually ensuring that it is properly coded without errors and complementary to your on page content is an art in itself. Using methodologies that have optimized over 25,000 web pages for over 8,000 clients, you can focus instead on running and improving your business as customers keep coming. Our business development team will work with you to ensure you get the results you want in a timely and efficient manner. Contact us today to set up a Free consultation or fill out our form and we will contact you back shortly.