Top Placement Seo

Social Media and Your Business

Do you know how social media can help your business?
 
Let us explain. Top Placement SEO is here to help every business enter the social media marketing stage and maintain its presence. 
 
To start, let’s agree that social media is here to stay. Facebook recently overtook Google as the most visited site in the world. While Facebook may be the most popular website on the web, it is not the only example of Social Media. Below are some of the most popular:
 
Digg, Stumbleupon, Reddit, Linkedin, Twitter, YouTube, MySpace, Ning
 
These are not the only mediums for exposure. Social media also includes personal and business blogs, email lists, video sharing services, and even presentation sharing services. Social media sites are driven by user interaction, so your focus must be on gaining a foothold into your target audience’s online “hangouts”.
 

Social Media Exposure and Engagement
 
How many people can you reach with your message?
The answer to that is fairly simple, as many as you can get to follow you, like you, or become a friend on any network.
 
Let’s take a look at how four popular Social Media mediums:
 
●       Facebook: Track the total amount of Fans that “Like” your page. Facebook provides fantastic tools to oversee interaction and growth with your fan base. Remember: interaction is the key here, the more you interact, the more data you will be able to view. At any given time you can review whether a message or campaign brought back a positive reaction (sale, traffic, link or comment) or a negative one. A solid campaign has to start somewhere. We suggest you start by checking out our very own get started
with Facebook Pages guide.
 
●       Twitter: Watch the total number of followers as well as how often your tweets are retweeted. A useful tool to track your progress is available at: www.tweetreach.com. The purpose of any marketing campaign is to get a user to commit an action (fill out a form, commit to purchase, etc.). This is done through funneling the user through a series of steps that essentially turn that user into a lead. The level of engagement increase as the funnel narrows. Being able to track the levels are essential to properly turning a user into a viable lead.
 
●       YouTube: YouTube provides data on views as well as subscribers. Tracking both will give you an idea of how successful your video campaign is. Assess the number of comments on your video, the number of times it was rated, the number of times it was shared and the number of new subscribers. In addition, if you have a phone number on your video, ensure that it is different so you can track success through that medium. This way, you can track the source of your phone call leads.
 
●       Blog: Track the volume of visitors for a set period of time and determine the trends that  yield spikes in opt-ins, page views and time on site. Make sure to oversee how many blog posts were shared in any given period of time as well as where they were shared (Facebook, Twitter, Myspace, etc.)  A watchful eye over any of these metrics will provide you with insight into what works for your particular business.
 
●       Email: Always pay attention to how many people are on your list and keep an eye on the growth of this list. Keep track of how of these people opened and shared your email. Different email blasts can be analyzed to determine the effectiveness which can be measured by purchases, webinar enrollments etc.    A great service for email marketing and tracking is Constantcontact.com. Aweber.com is also very popular.

Influence and Lead Generation
 
Publishing new content consistently is the key to stay in the minds of prospects. Well written professional copy can make a huge difference in how much influence you wield over each visitor. Top Placement SEO has a staff of social media specialists that produce quality social media marketing campaigns from start to finish. Our experts have experience from exposure, engagement, influence leading them through to a sales/conversion funnel.
 
We understand the subtleties of properly engaging your core following and helping ensure your brand grows while adding to your bottom line. We understand that you can do this yourself, but we offer our services in attempt to save you time and effort in learning the hard way. Let our experience help you. Call today for a free no obligation consultation.